Here is how we have imagined Daniela’s journey to choose, register and study in the AMS EMBA.

Hi Daniela.

Our 2018 EMBA cohort mate, Anna, has a few words for you.

Hi. We have created a draft email shot in Chimpmail to invite Daniela and, through her one day experience with the EMBA cohort, engage her to sign-up for the AMS EMBA.

Below a copy of the email shot, unfortunately with a bad quality as this email project cannot be saved as pdf of any other workable file.

Based on her persona, we have drawn Daniela’s empathy map in her thinking towards taking an EMBA

Name: Daniela “Hilde” Kovalevich

Description/who is it: Modern, independent young person.35 years old, 8+ years of experience with continuous career development. Ambitious, looking for financial and career growth. Fluent in English and two other languages. Working in an international company. Wants to become executive in or outside her current company. Feels she needs to understand the full picture, from different perspective, of the business management. Believes that a company should contribute to the environmental and societal improvement of the community.

Quotes “I can do it but I need training to achieve my goals”, “only sky is the limit”

Motivations/goals: Wants to improve her career through development of personal and managerial skills. Is ambitious to reach an executive position, with higher income. Self-conscious of unlimited potentials.

Behaviors: She feels she can do better than many executives or superiors in the company. She starts feeling blocked in her career progression, and unchallenged. She feels she reached a cross-road and needs to decide about her future.

(value proposition)

Below are the reasons why one should choose to join the AMS EMBA programme, fulfilling both the need for the gains and answering the pains of the students.

Pains

• A new toolbox that broadens your career opportunities
• Developing your personal skills

Gains

• International, high quality education
• Opportunity to expand your professional network with students from multiple horizons
• “pracademic” approach: Practical application of academic knowledge, based on case studies
• Community project to develop your society responsibility consciousness
• Multinational, gender balanced cohort of students

Customers’ job

• An up-to-date, practical and international education programme to broaden your perspectives
• Very dynamic, small cohort allowing exchanges and quick learning

(group brand)

Thanks for joining us!

This blog was created by Anna Kovaleva, Ruben Smolders and Dany Morisset.

Why did we decide to call our group Be1?

We are all different, from different countries, background and cultures.

However we share the same ambition to be the number 1 in our respective specialty.

Complementing our differences, we learn from each-others and create synergies as a single team.

And we are the group number 1 in row!

To succeed in life, you need three things: a whishbone, a backbone and a funny bone. — Reba McEntire